Since its inception in 2007, Microsoft OneDrive for Business, a cloud file sharing tool, has been plagued by marketing missteps. Given Microsoft’s Azure and Office 365 excellent launches into the cloud space, OneDrive’s inability to gain market share among IT departments or consultants is a head-scratcher.
Compared to its main rivals Box, Dropbox, and Google Drive, OneDrive sits dead last in usage, stability, and business-related features. In addition to technical issues such as a buggy sync tool, marketing miscues include a painful re-branding following a lawsuit from Britain’s Sky TV service and a recent walk back from a promise of unlimited storage.
As an IT provider and a staunch supporter of the public cloud, we’ve tested and supported all the major cloud file sharing platforms. Considering OneDrive’s advantage of tight integration to Windows and Office 365, we expected much more. Instead, Microsoft’s product led to the the highest number of support calls and lowest user satisfaction.
Microsoft revealed its own lack of faith in OneDrive with a 2014 partnership with Dropbox, which has recently deepened. In a quiet IPO market, an acquisition announcement may not be far off.
Until then, Microsoft will continue to hedge its bets with updates to OneDrive, knowing that most IT experts prefer its rivals. Stay tuned.